King's Ginger 12 Days of Christmas

 

King's Ginger were looking into getting more attention around their product around Christmas time. We came up with a conceptual plan from start to finish: 12 days of giveaways. People love free stuff and people love Christmas. For the last 12 days leading to Christmas Day, we've posted each day a different giveaway in the form on a gif that reveals said gift. We've sourced the right props that fit the King's Ginger brand colors and photographed all stop motions in our in-house photography studio. 

Each day the followers on both Instagram and Twitter had to answer a question followed by the hashtag #KingsXmasCountdown which we have made especially for those 12 days and #BreakingTradition which is part of the King's Ginger brand narrative.

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The activation was extremely successful, with over 8,000 impressions across social media and by far the most viewed content ever shared by King's Ginger to date.