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King's Ginger Xmas Social Romi Nicole Sc

King's Ginger 12 Days of Christmas


King's Ginger were looking into getting more attention around their product around Christmas time. We came up with a conceptual plan from start to finish: 12 days of giveaways. People love free stuff and people love Christmas. For the last 12 days leading to Christmas Day, we've posted each day a different giveaway in the form on a gif that reveals said gift. We've sourced the right props that fit the King's Ginger brand colors and photographed all stop motions in our in-house photography studio. 

Each day the followers on both Instagram and Twitter had to answer a question followed by the hashtag #KingsXmasCountdown which we have made especially for those 12 days and #BreakingTradition which is part of the King's Ginger brand narrative.

The activation was extremely successful, with over 8,000 impressions across social media and by far the most viewed content ever shared by King's Ginger to date.

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