ADVNCR Agency Rebrand

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Attention Seekers have been absorbed into their parent company, ADVNCR, and that came hand-in-hand with a new brand style. The brief was to keep the heritage of both brands while moving into a more inclusive direction which combines both of them: keeping the ADVNCR name and the Attention Seekers forward arrow symbol which has morphed in style, a new logo was born with a more slick finish.

Accompanied by a refined color-palette of both brands and introducing a new secondary typeface to support the company's change of direction.